It may seem small, but one of my biggest complaints is when jewelry that I have just purchased begins to tarnish my skin or cause itching. What can a girl do if she doesn’t want to spend a lot on expensive jewelry but prefers to buy cheap? The answer lies in the industry’s growing demi-fine market. There has been an explosion in demi-fine brands over the last few years creating pieces that bridge the gap between high-end and costume jewelry.
What makes a jewelry brand a demi-fine jeweler? Fine jewelry is typically made from precious stones and metals, with higher prices. Costume jewelry uses metal alloys, and costs less than $100. These two mediums are combined in demi-fine jewelry, which is made from gold (below 18karats) or silver. The pieces can be plated womens demi fine jewelry with semi-precious gemstones and paired with plated pieces. It costs under $400. What is the result? The result? A growing class of demi-fine jewelry companies that has taken over our Instagram feeds.
Missoma is one of the brands that has carved out the demifine jewelry market. Although it might seem that this brand is relatively new, it has gained popularity on Instagram in recent years. Don’t let that fool you. Missoma was founded in London by Marisa Hordern in 2008. Missoma was founded in London by Marisa Hordern in 2008.
Cuchara’s passion for vintage spoons and silverware evolved into the foundational metalwork that makes Cuchara jewelry so unique. The brand is based in Toronto and offers both an affordable and a demi-fine collection of fine metals. This allows them to create a mix of pieces that are inspired by nature and pop culture of the ’90s. Every piece of jewelry is like discovering something from the past.
Demi-fine jewelry is a growing category in luxury jewelry. It combines fine jewelry with fashion. Many of the most prestigious brands in the world are now displaying demi-fine collections that can be worn casually alongside their fine jewelry. With the advent of Google Meet and Zoom, it’s becoming more relevant to our WFH lifestyles.
FARFETCH’s demi-fine collection consists of pieces made in pure 9kt-10kt and 14kt Gold. This lighter color, compared to 18kt or 24kt, flatters most skin types. It can also include semi-precious and diamonds. It is interesting to see that demi-fine pieces can be adorned with body accessories in many different ways, including anklets and ear clips as well as body chains and clip details. Learn more about the latest wave of jewelers who create demi-fine pieces that are modern-day-ready.
The collection’s backbone is made up of delicate, slim designs — such as stackable rings or simple pendant-detailed chain chains — but other highlights include baguette-diamond signet ring and statement-stone-encrusted earrings. Wing Yau, founder, says that it is his responsibility as a designer, to source the best materials possible and to ensure that the stones do not cause harm to workers or the environment. We use Canadian diamonds that can be traced back to their source. We are proud that we have transparent supply chains.